Resume
Experience
2014 - PRESENT
Head of Sales & Revenue | Lead Generation & Product Strategy
OneSolomons
OneSolomons is a leading home improvement supplier across Queensland and Northern NSW, offering high-quality blinds, shutters, awnings, and security solutions. With a reputation for reliability and innovation, it serves as a trusted name in residential and commercial markets.
As Head of Sales & Product Strategy, I’ve led OneSolomons through a decade of sustained growth, more than doubling annual revenue to $12M+, reducing acquisition costs, & streamlining operations through automation and technology.
I played a pivotal role in:
-
Leading a high-performing sales team of 12 consultants and 4 offshore agents, responsible for over $1M in monthly sales
-
Owning the full product lifecycle of our in-house ERP/CRM system, from initial scoping through to deployment, feature development, and optimisation
-
Overseeing the design and launch of the company’s native mobile application — used across teams as a sales tool, communication hub, and knowledge base
-
Driving omnichannel marketing strategy and budget execution across TV, radio, social, paid search, shopping centres, home shows, and telemarketing
-
Cutting administrative overhead by 50% through workflow automation, while increasing visibility, accountability, and lead conversion rates
I also spearheaded the recruitment and training strategy to build a scalable, performance-driven sales team, and maintained strong commercial relationships with suppliers and industry stakeholders. My focus has been on aligning technology, people, and process to drive sustainable, profitable growth.
2018 - 2022
Founder & Head of Product
Miit
Miit is a startup designed to tackle loneliness and social disconnection by reducing the friction and anxiety around meeting new people. As Founder and Product Lead, I took Miit from concept to execution — combining customer insight, agile development, and lean startup principles to deliver a digital product with genuine emotional impact.
​
I led all aspects of the venture, including:
-
Defining product vision and roadmap, based on iterative user feedback and behavioural psychology
-
Recruiting, managing, and motivating a distributed development team
-
Personally contributing 600+ code commits and leading UX/UI design across native mobile and web platforms
-
Driving feature prioritisation, market validation, and early-stage growth initiatives
-
​
Miit earned top global ranking in the Pioneer Startup Accelerator and received positive media recognition, including two features on BayFM’s Searchlight: The Entrepreneurs Journey.
​
The project reflects my ability to bridge technical delivery with emotional resonance, and to lead both people and product through ambiguity — from zero to one.
Professional Expertise
Sales & Revenue Leadership – Driving high-performance sales teams, lead generation, and $12M+ annual revenue
Product Management – Full product lifecycle ownership from roadmap to deployment (ERP, CRM, mobile app, SaaS)
Strategic Planning – Aligning business goals with operational strategy, budget control, and process design
Agile Execution – Applying lean and agile methodologies in both startup and enterprise environments
Customer & Market Insight – Translating user feedback and market trends into product and sales strategies
UX/UI & Design Thinking – Creating intuitive, high-conversion user experiences across web and mobile platforms
Team Leadership & Mentoring – Recruiting, developing, and leading cross-functional teams both onshore and offshore
Operational Efficiency & Automation – Streamlining business processes through custom ERP/CRM development, cutting admin overhead by 50%
Technology Stack
Development & IDEs: IntelliJ Suite, Android Studio, VS Code, Flutter/Dart
Design & Prototyping: Adobe XD, Photoshop, Illustrator
Cloud & Infrastructure: AWS, Google Cloud Services (GCS), CodeMagic CI/CD
Version Control & Workflow: GitHub, YouTrack